
Caroline's Farmhouse Update
It's been awhile since I've given an update on renovations at the farmhouse, and we've certainly been busy around here. Between working long hours ...
Read moreFREE SHIPPING ON ALL CONTINENTAL U.S. ORDERS OVER $200 • WE SHIP WORLDWIDE • LOCAL PICK UP AVAILABLE
It's been awhile since I've given an update on renovations at the farmhouse, and we've certainly been busy around here. Between working long hours ...
Read moreAs I settle into the New Year and continue to look for balance in my everyday, I've begun to commit to some self care rituals. For January's editio...
Read more"Today received a pair of Pedro Garcia sandals which are perfect for maxi dresses and distressed jeans - my "go to" every day wear with semi precious jewelry and tees run around town look. Fashion and comfort. Love them. Excellent customer service. The buyer has a good eye for mixing trendy luxury brands and casual high quality comfort pieces. This boutique fits my criteria. Good find. Thanks DIANI!"
-Kerri B.
"Great selection and knowledgeable stylists... highly recommend!"
- K H.
"Was in town for my birthday with girls and did some shopping here...very nice selections and great service! Love my sweaters and boots."
- Jen C.
"I haven't had the pleasure of visiting DIANI in-person (ordered jeans online), but my communication with Hannah on their team has been unparalleled. Such amazing customer experience & super high touch. DIANI's team gives the kind of customer care that used to be expected of a shopping experience, but that we've since forgotten. They made me feel truly appreciated & important. I will definitely be buying from them again and I look forward to visiting in-person next time I'm in SB! Keep up the great work ladies xx"
-Ariane A.
"DIANI has outstanding customer service. I purchased shoes via their website and they were super quick and beyond helpful. I'll definitely shop their website again soon."
- C.L.
“I have been a customer for about 10 years and have nothing but love for this store. Not only do they carry the best brands, but the customer service is top notch.”
- Kelly E.
“They send me suggestions and it’s shipped to me in a day. It’s easy and uncomplicated.”
- Natascha H.
“Let me just say WOW. Possibly the best customer service I have ever received.”
- Amy D.
“So glad I discovered this amazing boutique. I love the brands they carry. Definitely more special than mainstream.”
- Claire M.
Caroline Diani was born in Nairobi, Kenya, grew up in Northumberland and opened DIANI in 2002 after graduating from Kingston University, England with a BA Honors in Fashion Design. She expertly curates a variety of American and European brands including Isabel Marant Etoile, Raquel Allegra, Smythe, Herno, Citizens of Humanity, Goldsign, Vanessa Bruno, Apiece Apart and more. Caroline has a passion for discovering emerging designers and was one of the first specialty boutiques to introduce Isabel Marant to the USA over 12 years ago. She is also supporting more and more designers who are manufacturing and operating sustainably.
DIANI Shoes opened in 2007 a few doors down from sister boutique, DIANI after Caroline found her styling clients limited without access to the best designers in the shoes and accessories category. Designers include Aquazzura, Anya Hindmarch, Golden Goose, Pedro Garcia, Jerome Dreyfuss, Loeffler Randall, n.d.c Made by Hand, Ancient Greek Sandals, Isabel Marant Etoile, Oliver Peoples, Veja and more.
DIANI Living opened in 2014 after Caroline married her husband, Jeffrey Doornbos. They had wanted to collaborate on a creative endeavor and home décor was the perfect fit for their mutual passion for interior design. The boutique offers everyday home and lifestyle items that embody beauty, functionality and sustainability. From proprietary furniture, pillows, linens, candles and more to flatware, bedding, bath, one-of-kind vintage items and books, Caroline and Jeffrey curate what they would like to see in either of the homes they share in Santa Barbara and Upstate NY. Caroline has recently expanded the collection of non-toxic skin, body care and wellness essentials and sustainable, minimal packaging products for the kitchen and home. To add living accents to your home, the on-site Botany Bar offers custom succulent arrangements both large and small.
It wasn’t long after opening DIANI Living boutique in 2014 that clients were asking Caroline to design and furnish spaces in their homes and assist in full scope remodel projects, thus her official title of Interior Designer was added to her resume. Her most beloved ongoing project is her and her husband’s restoration of their 1700’s farmhouse in the Hudson Valley, NY which has enabled them to have a bi-coastal lifestyle. Being bi-coastal not only provides endless inspiration, but allows her to have her ear to the ground for what’s happening in the design world.
Born in Nairobi, Kenya, and raised in Northern England, Caroline has developed an avant garde style that blends indoor/outdoor living, tribal family connections, and historical architectural lineages. As a result, she honors the history of a home, regardless of time period, while still creating livable up-to-date communal spaces.
Caroline is passionate about collaborating with home owners who want to bring authenticity to their home. She approaches each project with a blank palette, and starts by getting to know not only the client, but their spaces. While incorporating elements that are personal to the client, Caroline also likes to spend time alone in a client’s home, so that she can “listen to the house” and start on an organic journey that leads to the authentic character traits of the home being enhanced or restored, while at the same time incorporating modern day functionalities. This results in a personal and authentic design that is a marriage of home and owner and has become her trademark aesthetic.
Caroline’s work has been featured in The New York Times, Remodelista, Rip + Tan and most recently in the design book, Travel Home where she sits alongside over 20 notable designers including Nate Berkus, Vicente Wolf, Carolina Irving and Erica Tanov.