Caroline Diani was born in Nairobi, Kenya, grew up in Northumberland and graduated from Kingston University, England with a BA Honors in Fashion Design. After taking a design internship at Patagonia, she discovered Santa Barbara, and never left. Though she moved away from her diverse geographical upbringing, she has carried her varied eclectic taste with her which informs all of her buying and design choices, whether in her clothing, shoe or home stores. Her curation is guided by quality, sustainability and trying as much as possible to celebrate and support small designers and crafts people who value her philosophy of protecting the environment as much as possible.
Caroline opened DIANI in 2002. She expertly curates a variety of American and European brands including Isabel Marant Etoile, Raquel Allegra, Smythe, Herno, Citizens of Humanity, Goldsign, Vanessa Bruno, Apiece Apart and more. Caroline has a passion for discovering emerging designers and was one of the first specialty boutiques to introduce Isabel Marant to the USA over 12 years ago. She is also supporting more and more designers who are manufacturing and operating sustainably.
DIANI Shoes opened in 2007 a few doors down from sister boutique, DIANI after Caroline found her styling clients limited without access to the best designers in the shoes and accessories category. Designers include Aquazzura, Anya Hindmarch, Golden Goose, Pedro Garcia, Jerome Dreyfuss, Loeffler Randall, n.d.c Made by Hand, Ancient Greek Sandals, Isabel Marant Etoile, Oliver Peoples, Veja and more.
DIANI Living opened in 2014 after Caroline married her husband, Jeffrey Doornbos. They had wanted to collaborate on a creative endeavor and home décor was the perfect fit for their mutual passion for interior design. The boutique offers everyday home and lifestyle items that embody beauty, functionality and sustainability. From proprietary furniture, pillows, linens, candles and more to flatware, bedding, bath, one-of-kind vintage items and books, Caroline and Jeffrey curate what they would like to see in either of the homes they share in Santa Barbara and Upstate NY. Caroline has recently expanded the collection of non-toxic skin, body care and wellness essentials and sustainable, minimal packaging products for the kitchen and home. To add living accents to your home, the on-site Botany Bar offers custom succulent arrangements both large and small.
DIANI Design Studio
It wasn’t long after opening DIANI Living boutique in 2014 that clients were asking Caroline to design and furnish spaces in their homes and assist in full scope remodel projects, thus her official title of Interior Designer was added to her resume. Her most beloved ongoing project is her and her husband’s restoration of their 1700’s farmhouse in the Hudson Valley, NY which has enabled them to have a bi-coastal lifestyle. Being bi-coastal not only provides endless inspiration, but allows her to have her ear to the ground for what’s happening in the design world.
Born in Nairobi, Kenya, and raised in Northern England, Caroline has developed an avant garde style that blends indoor/outdoor living, tribal family connections, and historical architectural lineages. As a result, she honors the history of a home, regardless of time period, while still creating livable up-to-date communal spaces.
Caroline is passionate about collaborating with home owners who want to bring authenticity to their home. She approaches each project with a blank palette, and starts by getting to know not only the client, but their spaces. While incorporating elements that are personal to the client, Caroline also likes to spend time alone in a client’s home, so that she can “listen to the house” and start on an organic journey that leads to the authentic character traits of the home being enhanced or restored, while at the same time incorporating modern day functionalities. This results in a personal and authentic design that is a marriage of home and owner and has become her trademark aesthetic.
Caroline’s work has been featured in The New York Times, Remodelista, Rip + Tan and most recently in the design book, Travel Home where she sits alongside over 20 notable designers including Nate Berkus, Vicente Wolf, Carolina Irving and Erica Tanov.