When you use a Soap Stick on a smear of bike grease or spray our All-Purpose Cleaner on the smudges on your fridge door, you can rely on that dirt to come out. We are picky about ingredients. Our home cleaning and laundry products are MADE SAFE certified, ensuring they're as friendly for your home and the planet as possible. Other groups that have given us high ratings include The Environmental Working Group (EWG) and the Whole Foods Market Eco-Scale. No synthetic fragrances, dyes, optical brighteners, or preservatives, and every ingredient is listed on the front of every product. We only introduce a product when it meets our Big Three: It works to get your home and clothes clean. People friendly, so it's ok to have around your home. Plant friendly, so you can be confident that what goes down your drain won't cause any problems.