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Caroline Diani has been a retailer for 16 years and in the fashion industry for over 24 years. She opened DIANI, a specialty, multi-brand women’s clothing boutique in 2002 with the idea that Santa Barbara should have a European-style boutique that marries chic, casual sophistication and exceptional customer service. With the success of DIANI, Caroline opened sister store DIANI Shoes in 2007 just a few doors down to make sure clientele are exceptionally outfitted, head-to-toe. Caroline rekindled her passion for interior design in 2014 and together with her husband Jeffrey Doornbos, opened , a home and garden boutique. Since opening DIANI Living, Caroline has begun designing and furnishing spaces in client’s homes and assisting in full scope remodel projects.
Today Caroline remains the sole buyer and operator of the DIANI brand and is excited for the success of her women-owned and primary run business. Her most beloved ongoing project is her and Jeffrey’s restoration of their 1700’s farmhouse in the Hudson Valley, NY. This project has enabled them to have a bi-coastal lifestyle, which not only provides endless inspiration, but also allows her to be on the pulse of all things fashion and design.
Born in Nairobi, Kenya, and raised in Northern England, Caroline earned her degree in Fashion Design from Kingston University in London and has translated her lifelong study of style into her boutiques. With an experienced eye, Caroline selects and assembles key looks and pieces from the finest American and European designers, then merchandises them together with the savvy of a seasoned stylist. Caroline believes “good design is timeless," and aspires to offer clients a distinctive shopping experience.
Upon entering her stunning retail spaces, you immediately experience a graceful, yet beachy vibe with the whitewashed floors, exposed wood-beam ceilings, unique driftwood accents and magnificent photos of her namesake, Diani Beach. Caroline was inspired by the pristine Kenyan beaches, her cosmopolitan roots and her appreciation for the Southern California lifestyle when creating her boutiques.
With quality and understated elegance as trademarks of the DIANI brand, the credo for DIANI boutiques is simple: We want our clientele to always associate DIANI with style and comfort, and to see that we operate with a certain finesse unique to retail in Santa Barbara. We will always offer exceptional merchandise that will allow clients to make DIANI their one-stop for signature, standout pieces. Our high standards of presentation and service are what we strive to remain synonymous with our boutiques.
Stop in to experience DIANI Style or contact us at 877.342.6474 or firstname.lastname@example.org for a consultation and have this season's must-haves shipped to your door.
- The DIANI Girls