- About Us
If not for the tall palm trees dotting State Street sidewalks, or the grand presence of the historic Arlington Theater, a visitor to DIANI boutiques might think she was shopping in the Knightsbridge district of London or St. Honoré in Paris. Caroline Diani opened her first women's clothing boutique in the summer of 2002 with the idea that Santa Barbara should have a European-style boutique that marries chic, casual sophistication and exceptional customer service.
Using as inspiration the pristine Kenyan beaches of her childhood holidays, Caroline created a stunning retail space that draws upon her cosmopolitan roots and also reflects her appreciation for Southern California lifestyle. The success of DIANI spawned a sister store in 2007, DIANI Shoes, just a few doors down from the original to make sure clientele are exceptionally outfitted, head-to-toe. Both boutiques share the same graceful, beachy vibe with whitewashed floors, exposed-wood beam ceilings, unique driftwood accents and magnificent photos of her namesake Diani Beach. Most recently in the fall of 2014, the DIANI brand expanded once again with an inspring home and garden store, DIANI Living, located in the same plaza.
Caroline, a British export, earned her degree in Fashion Design from Kingston University in London and has translated her lifelong study of style, which is immediately apparent in her boutiques. With an experienced eye, Caroline selects and assembles key looks and pieces from the finest American and European designers, then merchandises them together with the savvy of a seasoned stylist. The young entrepreneur believes "good design is timeless," and aspires to offer clients a distinctive shopping experience.
With quality and understated elegance as trademarks of the DIANI brand, the credo for both DIANI boutiques is simple: We want our clientele to always associate DIANI with style and comfort, and to see that we operate with a certain finesse unique to retail in Santa Barbara. We will always offer exceptional merchandise that will allow clients to make DIANI their one-stop for signature, standout items. Our high standards of presentation and service are what we strive to remain synonymous with our boutiques.
Stop in to experience DIANI Style or contact us for a consultation and have this season's must-haves shipped to your door.
Founder, CEO and Buyer
my style in 3 words: avant garde, easy, eclectic
I never leave the house without… my dogs
my absolute fashion must-have: a pair of high waisted jeans
my guilty pleasure: Josie Moran's skincare/cosmetics- I think I have the entire collection
if I could travel anywhere… I'd go to India
when I'm not at DIANI… I'm on my moto or paddle boarding
favorite splurge item: I saved up for a Prada coat when I graduated from college and still wear it
currently lusting over: Isabel Marant Rea Heel
song I never get tired of: anything Prince
Vice President of Sales/General Manager
my style in 3 words: casual-chic (denim + jackets), easy, neutral
my favorite item at DIANI Living: Presidio Table
I never leave the house without… a ponytail holder
my number one style icon: Diane Kruger
currently lusting for: a total home makeover featuring the amazing decor at DIANI Living
when I'm not at DIANI… I'm trying to figure out how to do yoga and avoid pizza
currently in my bag: REN lip balm, iPhone (duh), Paper Source calendar and notebook, almonds and my go-to lip color "Jump" by ILIA
Vice President of E-commerce & Marketing
my style in 3 words: edgy, comfortable and accessorized
my favorite item at DIANI Living: any of the prints from Jeffrey Doornbos
I never leave the house without… dainty jewelry and Oliver Peoples sunglasses
my number one fashion icon: my mother- that woman was rocking combat boots and oversized blazers before anyone!
currently living in: Citizens of Humanity premium vintage jeans and Isabel Marant Étoile anything
favorite splurge item: the Jerome Dreyfuss Martin Bag
guilty pleasure: One Direction... it's a problem
biggest fashion regret: Sketcher sneaker heels
in constant rotation on my iPod: anything by Reckless Kelly (and yes, One Direction)
Vice President of Operations
my style in 3 words: Leather. Cashmere. Golden Goose.
my favorite item at DIANI Living: I have 2- Moroccan rug and the vintage stand up mirror, obsessed!
when I am not at DIANI… I’m at the beach playing with my chow-chow Sensi, watching Real Housewives of BH or pinning (I would definitely qualify for the Pinterest Olympics)
currently lusting for: anything TOME
my number one style icon: I have three! MK Olsen, Miroslava Duma and Emmanuelle Alt
currently in rotation on my iPod: 2 words- T. Swift.
biggest fashion regret… 7 for All Mankind trouser capris... I will never forget.
favorite word/saying/catchphrase: "... could you imagine?" Not to be used as a real question. Strictly rhetorical.
Senior Executive of Operations
my style in 3 words: eclectic, relaxed, utilitarian
my favorite item at DIANI Living: organic seeds and Tajika flower shears
when I'm not at DIANI… I'm hanging with my son, husband, dogs and chickens
my absolute fashion must-have: Anya Hindmarch Ebury Bag
currently in my bag: Oliver Peoples sunnies, ILIA lip conditioner in "Jump" and doTERRA Essential Oils
favorite splurge items: a Jerome Dreyfuss bag and Isabel Marant coat
I never leave the house without... my iPhone and tons of water, seriously
if I could travel anywhere... I'd go to Italia
song I never get tired of: “Big Jet Plane” by Angus and Julia Stone
DIANI Shoes Manager/DIANI Assistant General Manager
my style in 3 words: Classic American Riviera
my favorite item at DIANI Living: the Moroccan wedding blankets
when I'm not at DIANI… I'm working on my styling blog, On the Sands
favorite splurge item: Chloé shoes and any kind of jewelry
my style icons: Carine Roitfeld, Carolyn Bessette-Kennedy and Nicole Richie
song I never get tired of: “Just Breathe” by Pearl Jam (my wedding song)
my guilty pleasure: Taylor Swift
if I could… accessorize my accessories, it would happen
DIANI Senior Sales Associate
my style in 3 words: feminine, timeless, tailored
my favorite item at DIANI Living: the Vintage Bowling Pins
if I could travel anywhere, I'd go to... Bali
favorite splurge item: Sergio Rossi OTK boots
my number one style icon: Jane Birkin
song that never gets old: “Tiny Dancer" by Elton John
currently lusting for: the Veda Lazer Leather Jacket
favorite word/saying/catch phrase: "I love it!"
my style in 3 words: casual, comfortable, classic
my favorite item at DIANI Living: tanger throw with pom poms
my absolute fashion must-have: Isabel Marant Étoile black leather jacket
when I am not at DIANI… I’m at home gushing over my pups!
currently lusting for: Anya Hindmarch Ebury Large Featherweight Bag
biggest fashion regret: embellished denim... enough said
currently in rotation on my iPod: T. Swift's "1989" album
I never leave the house without... Oliver Peoples Marmont sunnies, REN lip balm and my iPhone
favorite word/saying/catch phrase: "pretty much"
DIANI Project Manager
my style in 3 words: classic, feminine, breezy
my favorite item at DIANI Living: the Vintage Moroccan mirror
if I could travel anywhere... I'd head back to Paris and revel in the city's unparalleled beauty and charm
when I am not at DIANI… I’m at the beach pinching myself that I live in such a splendid, sunny place
my number one style icon: Jacqueline Kennedy Onassis
my absolute fashion must-have: a beautifully tailored coat or my Chloé moto boots
song I never get tired of: anything by the Beatles
currenty lusting for: Anya Hindmarch Ebury Bag- a perfect ladylike carry-all that goes with everything!
Social Media and E-commerce Sales
my style in 3 words: comfortable, minimal, edgy
my favorite item at DIANI Living: prints by Jeffrey Doornbos
my absolute fashion must-have: IRO leather jacket
when I am not at DIANI… I’m at a coffee shop or exploring
currently in rotation on my iPod: anything by The National and Foals
I'm living in: Shaina Mote and Rag & Bone booties
I never leave the house without... my camera, moleskin notebook and Oliver Peoples sunnies
song I never get tired of: "Peaches" by In the Valley Below
favorite word/saying/catch phrase: "neat"
DIANI Sales Associate
my style in 3 words: simplistic, classic, monochromatic
my favorite item at DIANI Living: custom redwood coffee table
when I'm not at DIANI… I'm hiking with my dog and going to lunch with friends
my number one style icon: Victoria Beckham
if I could travel anywhere... I'd go to Greece
biggest fashion regret: wearing bell bottom jeans with sneakers all through 7th grade.. yikes!
I never leave the house without... my Oliver Peoples sunglasses and lipstick
Operations Assistant/DIANI Sales Associate
my style in 3 words: feminine, modern, edgy
my favorite item at DIANI Living: the Linnea's Lights candles, they just smell SO good
when I'm not at DIANI… I'm working on music or hanging with my family
my absolute fashion must-have: a great blazer- in just about every color
my number one style icon: Blake Lively, total girl crush!
song I never get tired of: “Fast Car” by Tracy Chapman
biggest fashion regret: pink polo shirts... with a popped collar
if I could… get myself a French Bulldog, my life would be complete
With exposed wood-beam ceilings and whitewashed floors, DIANI embraces Santa Barbara's relaxing, beach-loving atmosphere. The store offers a variety of American and European lines including Isabel Marant, Rag & Bone, Mother Denim, Smythe, Mason by Michelle Mason, MiH Jeans, Raquel Allegra, IRO, Herno, FRAME Denim, GoldSign Jeans, TOME, Inhabit, Veda, Helmut Lang, Vanessa Bruno, Gladys Tamez Hats and Velvet.
Opened in Spring 2007, DIANI Shoes offers the latest in high-fashion accessories. Designers include Rag & Bone, Isabel Marant, Chloé, Anya Hindmarch, Golden Goose, Pedro García, Jerome Dreyfuss, Sergio Rossi, Loeffler Randall, n.d.c. Made by Hand, Ancient Greek Sandals, Matt Bernson, Lemlem, Oliver Peoples, Birkenstock and Stella McCartney.