• Customer Service
    1 877-342-6474
  • Email Us
    customercare@dianiboutique.com
  • Complimentary Domestic Ground Shipping
    International Shipments Daily

If not for the tall palm trees dotting State Street sidewalks, or the grand presence of the historic Arlington Theater, a visitor to DIANI boutiques might think she was shopping in the Knightsbridge district of London or St. Honoré in Paris. Caroline Diani opened her first women's clothing boutique in the summer of 2002 with the idea that Santa Barbara should have a European-style boutique that marries chic, casual sophistication and exceptional customer service.

Using as inspiration the pristine Kenyan beaches of her childhood holidays, Caroline created a stunning retail space that draws upon her cosmopolitan roots and also reflects her appreciation for Southern California lifestyle. The success of DIANI spawned a sister store in 2007, DIANI Shoes, just a few doors down from the original to make sure clientele are exceptionally outfitted, head-to-toe. Both boutiques share the same graceful, beachy vibe with whitewashed floors, exposed-wood beam ceilings, unique driftwood accents and magnificent photos of her namesake Diani Beach. Most recently in the fall of 2014, the DIANI brand expanded once again with an inspiring home and garden store, DIANI Living, located in the same plaza.

Caroline, a British export, earned her degree in Fashion Design from Kingston University in London and has translated her lifelong study of style, which is immediately apparent in her boutiques. With an experienced eye, Caroline selects and assembles key looks and pieces from the finest American and European designers, then merchandises them together with the savvy of a seasoned stylist. The young entrepreneur believes "good design is timeless," and aspires to offer clients a distinctive shopping experience.

With quality and understated elegance as trademarks of the DIANI brand, the credo for both DIANI boutiques is simple: We want our clientele to always associate DIANI with style and comfort, and to see that we operate with a certain finesse unique to retail in Santa Barbara. We will always offer exceptional merchandise that will allow clients to make DIANI their one-stop for signature, standout items. Our high standards of presentation and service are what we strive to remain synonymous with our boutiques.

Stop in to experience DIANI Style or contact us for a consultation and have this season's must-haves shipped to your door.

  • Caroline Diani

    Caroline Diani
    Founder, CEO and Buyer

    my style in 3 words: avant garde, easy, eclectic
    I never leave the house without… my dogs
    my absolute fashion must-have: a pair of high waisted jeans
    my guilty pleasure: Susanne Kaufmann skincare line (available at DIANI Living)- I can't get enough of it
    if I could travel anywhere… I'd go to India
    when I'm not at DIANI… I'm on my moto or paddle boarding
    favorite splurge item: I saved up for a Prada coat when I graduated from college and still wear it
    currently lusting over: Isabel Marant Brenna OTK Boot
    song I never get tired of: anything Prince

  • Whitney Moser

    Whitney Moser
    Vice President of E-commerce & Marketing

    my style in 3 words: contrasting, comfortable, neutral
    my favorite item at DIANI Living: any of the prints from Jeffrey Doornbos
    I never leave the house without… a gold band with my daughter's name engraved on it
    my number one fashion icon: my mother- that woman was rocking combat boots and oversized blazers before anyone!
    currently living in: Citizens of Humanity premium vintage jeans
    favorite splurge item: the Anya Hindmarch All Over Wink Crossbody- such an unexpected touch
    guilty pleasure: One Direction... it's a problem
    biggest fashion regret: Sketcher sneaker heels
    in constant rotation on my Spotify: anything by Reckless Kelly (and yes, One Direction)

  • Natalie McCoy

    Natalie McCoy
    DIANI Manager and Visual Merchandiser at Large

    my style in 3 words: feminine, boho, classic
    my favorite item at DIANI Living: Susanne Kaufmann hand cream and any of the dough bowls (couldn't just pick one!)
    currently lusting for: Golden Goose Viand Boot
    when I'm not at DIANI... I'm at Butterfly Beach with my pup, Olive
    guilty pleasure: snickerdoodle cookies and The Bachelorette... it's a real problem
    song I never get tired of: "Tennessee Whiskey" by Chris Stapleton
    currently living in: GoldSign's black Brigitte Jean

  • Nicole Green

    Nicole Green
    DIANI Shoes Manager

    my style in 3 words: classic, comfortable, edgy
    my favorite item at DIANI Living: the vintage pillows designed by Caroline
    my number one style icon: Kate Moss
    currently lusting for: Golden Goose Viand Boots
    when I'm not at DIANI... I am hiking with my dog or beaching with my boys
    currently in my bag: lemon water
    my absolute fashion must-have: the perfect jean
    if I could travel anywhere... India and Italy

  • Elena Donahue

    Elena Donahue
    E-commerce Manager

    my style in 3 words: casual, comfortable, classic 
    my favorite item at DIANI Living: the custom pillows designed by Caroline
    my absolute fashion must-have: Isabel Marant Étoile black leather jacket
    when I am not at DIANI… I’m at home gushing over my pups!
    currently lusting for: Anya Hindmarch Ebury Large Featherweight Bag
    biggest fashion regret: embellished denim... enough said
    currently in rotation on my iPod: T. Swift's "1989" album
    I never leave the house without... Oliver Peoples Marmont sunnies, REN lip balm and my iPhone
    my guilty pleasure: any reality show on Bravo

  • Charlene Ljungquist

    Charlene Ljungquist
    Vice President of Operations

    my style in 3 words: leather, cashmere, Golden Goose
    my favorite item at DIANI Living: I have 2- a Moroccan rug and the vintage stand up mirror, obsessed!
    when I am not at DIANI… I’m at the beach playing with my chow-chow Sensi, watching Real Housewives of BH or pinning (I would definitely qualify for the Pinterest Olympics)
    currently lusting for: anything TOME
    my number one style icon: I have three! MK Olsen, Miroslava Duma and Emmanuelle Alt
    currently in rotation on my iPod: 2 words- T. Swift.
    biggest fashion regret… 7 for All Mankind trouser capris... I will never forget.
    favorite word/saying/catchphrase: "... could you imagine?" Not to be used as a real question. Strictly rhetorical.

  • Mindy Boles

    Mindy Boles
    DIANI Assistant Manager

    my style in 3 words: minimal, edgy, classic
    my favorite item at DIANI Living: anything by Susanne Kaufmann
    currently lusting over… Aquazzura pumps!!!
    my number one style icon: Audrey Hepburn
    song I never get tired of: “Wild Horses” by The Rolling Stones
    currently living in: my Citizens of Humanity high rise skinnies
    favorite word/saying/catchphrase: woof

  • Lana Sands

    Lana Sands
    Style Consultant, DIANI / DIANI Shoes

    my style in 3 words: Classic American Riviera
    my favorite item at DIANI Living: the Moroccan wedding blankets
    when I'm not at DIANI… I'm working on my styling blog, Dress and Dish
    favorite splurge item: Chloé shoes and any kind of jewelry
    my style icons: Carine Roitfeld, Carolyn Bessette-Kennedy and Nicole Richie
    song I never get tired of: “Just Breathe” by Pearl Jam (my wedding song)
    my guilty pleasure: Taylor Swift
    if I could… accessorize my accessories, it would happen

  • Brittany McKinley

    Brittany McKinley
    DIANI Senior Sales Associate

    my style in 3 words: simplistic, classic, monochromatic
    my favorite item at DIANI Living: custom redwood coffee table
    when I'm not at DIANI… I'm hiking with my dog and going to lunch with friends
    my number one style icon: Victoria Beckham
    if I could travel anywhere... I'd go to Greece
    biggest fashion regret: wearing bell bottom jeans with sneakers all through 7th grade.. yikes!
    I never leave the house without... my Oliver Peoples sunglasses and lipstick

  • Nikki Schierer

    Nikki Schierer
    DIANI Sales Associate/Special Projects Manager

    my style in 3 words: classic, feminine, breezy
    my favorite item at DIANI Living: the Vintage Moroccan mirror
    if I could travel anywhere... I'd head back to Paris and revel in the city's unparalleled beauty and charm
    when I am not at DIANI… I’m at the beach pinching myself that I live in such a splendid, sunny place
    my number one style icon: Jacqueline Kennedy Onassis
    my absolute fashion must-have: a beautifully tailored coat or my Chloé moto boots
    song I never get tired of: anything by the Beatles
    currenty lusting for: Anya Hindmarch Ebury Bag- a perfect ladylike carry-all that goes with everything!

  • Jenni He

    Jenni He
    DIANI Living Sales Associate/Home Stylist
    Photographer/Videographer

    my style in 3 words: effortless and casual by day, sharp and refined by night
    my favorite item at DIANI Living: Susanne Kaufmann Face Fluid and French country market basket to display my throws
    I never leave the house without… Oliver Peoples sunnies
    my guilty pleasure: unique and extravagent dining experiences
    currently living in: a pair of distressed black Citizens of Humanity Carlie high rise skinnies
    my absolute fashion must-have: a buttery soft leather jacket
    when I'm not at DIANI... I'm at the beach with my pup, Maverick, or nesting at home with my main squeeze
    if I could travel anywhere... Lugano, Switzerland or swimming with pigs in the Bahamas

  • Libby Basham

    Libby Basham
    Sales Associate/Home Stylist

    my style in 3 words: edgy, chic and comfortable
    my favorite item at DIANI Living: ceramic pendant lamps
    I never leave the house without… phone, lipstick and Susanne Kaufmann hand cream
    my number one style icon: Sienna Miller
    when I'm not at DIANI... I'm finding a new beach
    my guilty pleasure: dark chocolate
    currently living in: Isabel Marant Étoile trousers and anything Chloé
    if I could travel anywhere... Paris or Bali

  • Erin Fredregill

    Erin Fredregill
    Social Media Coordinator

    my style in 3 words: minimal, edgy, classic
    my favorite item at DIANI Living: Linnea's Lights Belgian Linen Candle
    currently lusting forGanni Moscow Tailor Blazer
    when I'm not at DIANI… I’m working on my fashion blog, ERIN FRED
    my guilty pleasure: my homemade chocolate fudge ice cream... DROOL
    if I could travel anywhere... I'd visit the city of Salvador in Bahia, Brazil

  • Kristi Christiansen

    Kristi "Bam" Christiansen
    Social Media/Stylist

    my style in 3 words: comfortable, minimal, edgy
    my favorite item at DIANI Living: prints by Jeffrey Doornbos
    my absolute fashion must-have: IRO leather jacket
    when I am not at DIANI… I’m at a coffee shop or exploring
    currently in rotation on my iPod: anything by The National and Foals
    I'm living in: Shaina Mote and Rag & Bone booties
    I never leave the house without... my camera, moleskin notebook and Oliver Peoples sunnies
    song I never get tired of: "Peaches" by In the Valley Below
    favorite word/saying/catch phrase: "neat"

  • Sara Ellis

    Sara Ellis
    Bookkeeper

    my style in 3 words: comfortable, low maintenance, timeless
    my favorite item at DIANI Living: the monogrammed notebooks- they are my favorite gift to give
    my absolute fashion must-have: good jeans
    I never leave the house without... my phone, gum and a cup of coffee
    my guilty pleasure: podcasts
    my favorite splurge item: an Anya Hindmarch bag
    biggest fashion regret: perms in the 80's

  • Amy Cross

    Amy Cross
    Bookkeeper

    my style in 3 words: natural, comfortable, feminine
    my favorite item at DIANI Living: pom pom pillows and Linnea's Lights candles
    currently living in (and lusting for more): Golden Goose high tops
    when I'm not at DIANI... I'm in Boston!
    my guilty pleasure: late morning naps after breakfast
    if I could travel anywhere... I'd go to Bora Bora and stay in an over-water bungalow
    biggest fashion regret: my 5th grade perm, bangs included... although it really went well with my braces and slouch socks

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  • diani logo
    With exposed wood-beam ceilings and whitewashed floors, DIANI embraces Santa Barbara's relaxing, beach-loving atmosphere. The store offers a variety of American and European lines including Isabel Marant Étoile, Rag & Bone, Mother Denim, Smythe, Raquel Allegra, IRO, Herno, FRAME Denim, Citizens of Humanity, Inhabit, Veda, Helmut Lang, Vanessa Bruno and Lisa Marie Fernandez.

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  • diani shoes logo
    Opened in Spring 2007, DIANI Shoes offers the latest in high-fashion accessories. Designers include Aquazzura, Rag & Bone, Isabel Marant Étoile, Anya Hindmarch, Golden Goose, Pedro García, Jerome Dreyfuss, Sergio Rossi, Loeffler Randall, n.d.c. Made by Hand, Ancient Greek Sandals, Lemlem, Oliver Peoples and Birkenstock.

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diani logo
1324 State Street, Suite B
Santa Barbara, CA 93101
T 805 966 3114 | F 805 966 7177

Click for driving directions

diani shoes logo
1324 State Street, Suite H
Santa Barbara, CA 93101
T 805 966 7175 | F 805 966 7177

Click for driving directions

Store Hours
Monday: 10AM - 6PM
Tuesday-Saturday: 10AM - 7PM
Sunday: 11AM - 6PM

Diani