Deeply inspired and influenced by the European sensibility of fashion and the amount of talent she had witnessed working with Australian American designer, Richard Tyler, Michelle Mason launched her foray into fashion with an eponymous shoe and RTW collection that saw immediate success. In 2001, the uncertain times called for a more accessible departure from her main collection, and her current contemporary collection was conceived. Almost a decade later, “mason by michelle mason” has developed a loyal and quietly steady following among trendsetters of all ages, including celebrities, stylists, and individualistic women alike.